Monday, March 5, 2012

Bunchball Introduces Gamification for IBM Connections with Level Up

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Bunchball, who shipped the first gamification solution 5 years ago has recently added support for IBM Connections. Leveraging Connections' extensibility points via widgets, Bunchball plugs into IBM Connections to promote end-user adoption and engagement. So far, Bunchball's platform, called Nitro, has handled 125 million users and tracked over 15 billion actions !

Gamification is certainly a topic that comes up often when discussing how to drive adoption of various systems. In fact, you may remember that it came up during the Birds-of-Feather that Mac Guidera and I hosted back at Lotusphere 2012 #ls12.

Gamification can used in various ways to help drive usage of a new system. For example, you can offer rewards or badges once a user completes his profile, creates a wiki, uploads and shares files, etc. The tricky part, of course, is to not only use gamification just during the initial adoption phase, but to keep users consistently engaged.

This is possible with Nitro's admin console where customers can very easily create an infinite number of missions, determine point economies, and establish rewards (or whatever works best to keep users engaged).

To go along with the launch, Bunchball is also offering a free Whitepaper on Enterprise Gamification (registration required).

Here's a screenshot that shows Nitro for IBM Connections in action:


One of the cool features that Level Up adds to IBM Connections is real-time feedback on awards and missions completed. To see this integration in action, check out this quick 5 minute demo of gamification with IBM Connections with Bunchball.:

To learn more about Nitro for IBM Connections, check out: http://www.bunchball.com/products/nitro-ibm-connections

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