Monday, March 19, 2012

Check Out These Video Interviews at SXSW Interactive 2012

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Now that things are starting to get back to normal I wanted to share some videos that the IBM developerWorks team recorded while at South by Southwest Interactive 2012. Thanks to Todd Watson and Scott Laningham for putting these videos together.

First, Omar Divina from Badgeville talks about gamification and how it can help companies measure and influence user behavior. Omar offers his definition of what gamification. If you are looking to learn how gamification could be used at your company, you'll definitely want to watch this. :

Next, Stowe Boyd who is part of the SXSW board and presented a panel called the Connected Company at SXSWi 2012. Stowe talks to Todd and Scott on how companies are adopting digital and how critical it is to do so. Stowe also talks about his upcoming eBook which talks about why businesses should become more social, how to do so, and some of the tool available out there such as IBM Connections . He calls these work media tools which have the fastest adoption rate as a business tool ever:

Next is an interview with IBM's VP of Social Business Evangelism and Sales, Sandy Carter. Sandy talks about 5 surprises we are seeing in the market with more and more companies becoming a social business. I don't want to give them away, so you'll have to watch:

Next, Don Tapscott, author of Macrowikinomics talks about the new generation entering now the workforce and how connected they are, how different they think, and how they "overshare". Take a peek:

Next, Tim "Washtub" Washer Social Media Lead at Cisco and who previously wrote for David Letterman and The Onion. Given his background you can tell that this is going to be a funny video. Tim also talks about the value of humor in corporate communication.

Here's a recording that Heidi Ambler and I did where we talk about our session at SXSW on the 5 Enterprise Social Media Trends:

The developerWorks team does a wrap-up on the final day of SXSWi :


To see more videos recorded at SXSWi, check them out here.
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