Tuesday, March 13, 2012

Recap of Day 4 at SXSWi

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Another beautiful day at Austin. Today was a day with a lot of meetings and interviews so I only attended three sessions.

First, I went to Sandy Carter's session where she was talking about her recently published book Get Bold: Using Social Media to create a new type of Social Business. The room was packed and it was standing room only. As a fellow IBMer, I decided to stand in the back and give my seat to other people. Sandy covered some interesting facts about social media and also talked about some powerful customer success stories, further validating that social media is not a fad anymore. Here are some of the notable tweets from her session:

After Sandy's session I had a meeting so I couldn't make my next session, and thus waited until the noon session with Andy McAfee and Tim O'Reilly. Those of you who attended Lotusphere 2011 probably already know Andy McAfee. He is credited with coining the term Enterprise 2.0. The session was structured as a Q&A where Andy was interviewing Tim O'Reilly. I fell a bit behind tweeting in this session as the content was so good that I didn't want to miss anything. Tim was talking about the importance of creating more value than you capture. O'Reilly emphasized that truly great companies are those that have a sense of higher purpose. Even Watson and Siri came into the conversation. Here are some interesting tidbits from this session here:

After this session, I went to do an interview offsite and then hurried back for the final session of the day with Brian Solis and Billy Corgan from the Smashing Pumpkins. This was a very interesting conversation on the current state of the music industry and where it's going. Billy had some very strong opinions and the language used was very strong. I still captured some great tidbits from this session here:

After that, I headed back to the IBM Social Lounge where I got to meet various companies that were interested in integrating with IBM Connections. I don't want to share too much right now on this, but it's great to see how many people are interested in being part of the Connections eco system. I also did an interview with Todd Watson which should be posted soon to the IBM Social Business channel on YouTube.

Today is the last day of SXSWi so I have to go make the best of it!

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