Thursday, September 4, 2014

Brand Image and Security Concerns – All the More Reason to Become a Social Business

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To get the full benefit of social business, you must inject it into your key business processes for stronger customer engagement and workforce collaboration. But many enterprises are afraid to fully embrace social business, with 30 percent of them citing security concerns and perceived risk as major adoption barriers, according to IBM's 2014 Business Tech Trends report.

image But these fearful enterprises need to realize the true nature of social business. At its core, social business is a grassroots movement. Your customers have already embraced social. They’re online, on multiple channels, multiple platforms, talking about your business and reviewing your products and solutions. In other words, there’s no such thing as ‘opting out’ of social business.

In fact, the real risks of security and brand perception are increased when you don’t engage in social business. If you're struggling to integrate social into the core of your business internally and externally, IBM can help.

For example, IBM Connections can help you reorganize, restructure and transform your enterprise into an effective social business with social guidelines and policies set into place to optimize both customer engagement and your internal workforce communication.

When social business is done right, the possibilities are endless. In fact, Pacesetters engaging in social business have reported an 87 percent stronger competitive advantage in their respective markets.

To read the full IBM 2014 Business Tech Trends report, click here.

To watch the webcast replay of the Business Tech Trends announcement, click here.

After you’ve read the report, join us for a Bluemix app JAM! Simply download the report's data in an IBM Bluemix app and start discovering new insights! Share with us and IBM will highlight our favorites!

Wednesday, September 3, 2014

IBM Connections Cited as a Leader in the Ovum Enterprise File Sharing & Sync Decision Matrix

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Today, IBM was among the vendors that were cited as a Leader in Ovum's Decision Matrix: Selecting an Enterprise File Sync and Share Product, 2014-2015.  This report was based on IBM Connections, both the cloud and on-premises version. W00t !


IBM Connections is IBM's premier cloud-based online 
collaboration platform (or enterprise social network). For some time now, I worked with my peers on this report 
showing Ovum the capabilities that we have today. Needless to say, I'm extremely excited that 
Ovum considers IBM Connections a leader in their Enterprise File Sync and Share Decision Matrix report!

The report takes into consideration 241 data points around the end-use functionality of the 19 vendors evaluated and the "enterprise-fit" of the 19 vendors across 194 data points (yes, that's over 400 data points total!!).


More and more companies are looking at leveraging cloud-based 
collaboration solutions. For example, aatranslations chose 
the IBM Connections platform on the cloud to better collaborate with its 
global employees.

Check out the following video that was shared by them and explains their challenges as a global business and how they use the file sharing capabilities to become more efficient working with translators all over the world:





Congrats to the entire team who worked on this. To purchase the Ovum report now go 
here.

Tuesday, August 26, 2014

IBM Connections in Cloud Now Features Real-Time Audio and Video Chat

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Today, when you log in to IBM Connections in the cloud you should notice a nice little surprise:  you can now engage with your peers via audio and/or video chat. While you've always been able to instant message with your colleagues within IBM Connections, sometimes typing is just not fast enough. And with communication being roughly 70% non-verbal, video becomes an excellent capability to get business done... NOW!

Now, you can go from a post in IBM Connection and escalate to a voice call or a video call at no extra cost.

This is now available to Connections customers in the cloud. Plans start at $6/user/month so if you haven't started using this platform, you can start today with a 60-day free trial.

Of course, I had to test this out to check out how it looks. So reached out to Albert, and got him over video in just 2 seconds!


But wait... there's another surprise! Up until now you've been able to share files through Chat from your computer. Now you can now share files with a chat partner from your IBM Connections Files. Let's say that you get a question from the field asking for the latest roadmap for your product (you know this happens a lot right?).  Now I can take a file from Connections, and when I do this, the recipient automatically gets reader access to the file!  Magic!

Here's how that looks:


Enjoy your new capabilities !

Monday, August 25, 2014

Rethinking Your Social Strategy to Act Like a Pacesetter

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Last week I told you about the amazing results that Pacesetters are seeing from deploying social business solutions, according to IBM's 2014 Business Tech Trends report. This week I'm going to tell you what your enterprise can do to catch up in social based on those Pacesetters’ key practices.



The Business Tech Trends report found that Pacesetters are using analytics as their fuel and integration as their breakaway move. So, what does this mean for social?

To compete like a Pacesetter, integrate social with:
  • Mobile to reach more customers and segments and strengthen current customer relationships
  • Analytics to mine all of the unstructured data and better understand your customers' needs
  • Cloud to manage the large amount of data collected and to quickly and easily scale technology and initiatives 
Some of this might sound obvious to you, but the study found that Pacesetters are seven times more likely to use social business on the cloud and six times more likely to use social media analytics and mobile analytics than other enterprises! There is still a huge gap between the Pacesetters and everyone else. When it comes to social business, it's time to integrate and analyze.

 

Read the 2014 Business Tech Trendsm report and then start analyzing it on IBM Bluemix at our Bluemix app JAM! Remember, share your insights and IBM will highlight our favorites!

Thursday, August 21, 2014

Social Business More than Doubles Since 2012 - Pacesetters Are Seeing the Biggest Wins

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IBM's Center for Applied Insights has just released their 2014 Business Tech Trends report, which surveyed over 1,400 decision makers across 15 industries around the world to find out how businesses are deploying key technologies. The study found that social business is now being deployed by 70 percent of enterprises! That is more than double the number of enterprises (34 percent) that were deploying social business solutions in 2012.

Pacesetter enterprises, which regard big data and analytics, cloud, mobile and social technologies as critical to their success and adopt them ahead of their competitors, have seen amazing results from integrating social into their DNA:

  • Pacesetters are achieving improved customer experience through social at six times the rate of other enterprises.
  • Additionally, 72 percent of Pacesetters are seeing enhanced communication and collaboration across the organization and ecosystem through their social initiatives, which is also six times more than other enterprises!
  • Furthermore, Pacesetters report that they are expanding into new markets and segments at three times the rate of other enterprises.
It's clearer now than ever that having a social business strategy is imperative. But with 70 percent of enterprises deploying social, how do you get results like the Pacesetters? Stay tuned – I'm working on a post now that will tell you how!

The following graph indicates the deployment gains since 2012:



If you missed the webcast in which Sandy Carter, General Manager of Ecosystem Development, IBM, made the exciting Business Tech Trends announcement, not to fear you can re-watch it here!