Yesterday, Friday, was the official first day of SXSW Interactive. It was raining throughout the day, but luckily the sessions that I had planned to attend where all happening very close to each other. It was a good thing that I got here on Thursday because I was able to pick up my badge very easily. When I went to the convention center on Friday, the line for badge pick up was almost a mile long, literally.
Even walking into sessions required a line each time since badges had to be manually scanned. It would be good if they used some sort of RFID technology in the feature to speed up the process of entering sessions.
I attended two sessions yesterday related to SoLoMo.
After the sessions were done, it was time for some food & drinks and then off to bed. That was it! Later today I'll be presenting to the #sxsw audience with Heidi Ambler. I'm sure that's going to be an experience. More on that tomorrow.