The sun completely threw me off and I barely got out of bed in time. As I walked towards the Swan, the sun wasn't even out and I took and shared this picture on Instagram. I did make it on time, and was surprised that the room was completely full that early in the morning which led to a great discussion.
We talked about guidelines, gamification, integration, plugins, executive engagement, and other tactics to help the adoption of social business within an enterprise. To my surprise, Michael Sampson, author of the recently published book Collaboration Roadmap made it to the session! My favorite part was getting customers to talk to each other and share was has worked for them.
Day 2 keynote was right after our BOF so we headed back to the Dolphin. Mike Rhodin, Michael Chui from the McKinsey Global Institute and Wendy Arnott VP for Social Media from TD Bank were the keynote speakers. Wendy told various stories of how TD Bank has adopted IBM Connections and are becoming a social business. She also shared some tips on what has worked for them to drive adoption:
- Get the executives involved from the beginning
- Set up dedicated community managers
- Get various business units involved: Marketing, HR, Communications, IT, etc
- Don't overlook the minor details
- Engage employees
And speaking of TD Bank (who uses Outlook for email), I was glad to see so many customers that use competing products such as Microsoft Outlook and/or SharePoint add IBM Connections to their stack. Other examples that came up at the conference were Electrolux, Bayer, and Continental AG.
Todd Watson has an amazing recap of this opening keynote. And, if you couldn't make it to the keynote on day 2, you can catch the replay right here:
After lunch, I headed down to the Social Café where it was my turn to take on my duties as a member of "Team Social". I had various persons come up to me telling me their company had deployed IBM Connections and just wanted help on the best ways to use it. I shared my experiences and got them to promise that first thing they would do once they got back was to start using IBM Connections more.
Another surprise of the day was when I learned that I had received an award: VideoFest 2012 Super Star. Sweet!! VideoFest is now a yearly tradition where members of the community submit videos that show tips on how to use the various products of the portfolio.
And thanks to Mitch Cohen for capturing this pic:
A great day overall!