Monday, October 24, 2011

10 Social Business Myths - Busted!

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Today, a colleague shared this video which was posted to YouTube a couple of hours ago as well. The video features Louis Richardson while doing a keynote in Denmark. I blogged about Richardson's presentation last week where he shows how to increase the value of email by embracing social software.

Richardson follows the format of the famous TV Show MythBusters. For those of you who haven't seen the show (which by the way is one of my favorite shows, always on my TiVo and one of my dream jobs!), 2 Hollywood special effects experts take myths for a test and prove whether or not they are real (or plausible). For example, the MythBusters once demonstrated that it doesn't make sense to run in rain as you'll get wetter that way. But I digress.

In the video, Richardson talks about the following myths:

  1. Social is "new"
  2. Social is a waste of time
  3. Social will get out of control
  4. You can prove social during a pilot
  5. People love to share all they know
  6. Social will replace email completely
  7. Microblogging is useless
  8. You know what your people want in a social solution
  9. Social is just noise
  10. Adoption is the measure of success

Here's the 30 minute keynote. The talk is about 24 minutes and there's about 8 minutes of questions towards the end. This video is a MUST watch:

Is there a myth that you've heard that wasn't addressed here?

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