Wednesday, October 12, 2011

Social Business ROI ? Here's Yet Another Example!

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As you know, I'm one of the product managers for IBM Connections and one of my responsibilities is for our solution running in the cloud. I truly believe that one of the best ways to help organizations understand the value of becoming a Social Business is to learn from the successes of others. And at IBM we are actively documenting and highlighting the success stories of our customers.

One recent example is Newly Weds Foods, a Chicago based, global leader in food technology, needed an effective collaboration tool to bring its geographically dispersed team together, without the capital expense and staff needed to run an in-house solution.

With 27 plants all over the world, including the Philippines, China and Thailand, moving to the cloud made perfect sense. Newly Weds Foods chose IBM's LotusLive social collaboration cloud services to enable its culinary team to share information and ideas quickly and easily regardless of the time or location.

Culinary chefs use Profiles from IBM Connections to find and connect with other chefs around the world. They use Files and Communities within IBM Connections to share information from recipes to demos. They use Web meetings to share presentations and ideas with colleagues and clients, who range from retail stores, to mom and pop eateries to large national chain account restaurants.

The result? They are now saving 4-5 days per month in travel time, approximately 10% on airfare and travel expenses and they have sped communication response rate from days to hours. Working in different time zones is no longer a barrier to productivity and LotusLive's unique "guest account" model provides no cost access to clients so they can collaborate more easily on recipe ideas.

I truly believe that one of our differentiators is the "guest account" model and it's definitely something that our customers love. Who doesn't love free access ?

Check out this video with more information:

What are you waiting for ! Are you on your road to become a social business ?
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