Wednesday, July 27, 2011

How To Use Twitter As Part Of Your Social Business Strategy

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One of the podcasts that I like to listen to frequently is The Social Hour (previously known as net@night) with Sarah Lane and Amber MacArthur. It's a good show to keep up with some of the consumer oriented social media tools. To me, it's another way to keep visibility as to what's happening out there and hopefully get ideas on what we can add into our platform.

About two weeks ago, I was at the AT&T store getting my iPhone replaced (I could hear people, but they couldn't hear me) and as I waited I was watching episode 14. In it, one of the listeners asks for tips / resources on where to learn more about social media tools for the enterprise. The listener had heard of Chatter, but wanted to learn what else was out there. I felt compelled to reply.

Fast forward a couple of weeks and in last week's episode Sarah and Amber covered oneforty.com founded by Laura Fitton (aka @pistachio). For those of you who haven't seen it, oneforty.com is a great resource for companies who want to leverage Twitter as one of their channels for social media. They have a free e-Book on Twitter 101 and showcase various apps that you can use with Twitter for analytics, advertising, marketing, brand monitoring, productivity and more. They also have a community which builds and maintains toolkits. A toolkit is a way to group multiple Twitter apps together. For example, Mashable has its own toolkit which highlights all the apps they use in their newsroom.

One of the apps that oneforty.com lists is IBM's Big Sheets which the University of Southern California uses as a Twitter Box Office Predictor. If you haven't yet, definitely spend some time at oneforty.com to learn how to build your social business on Twitter and watch the interview with the founder below.

Towards the end of the show, at about 48:10, Sarah and Amber read out my email that I had sent them. In the email I highlight some of the vendors in the enterprise social media world such as SocialText and Newsgator (I wanted to be as unbiased as possible). I also recommend to the listener to go out to the Enterprise 2.0 Conference website and check out all the information listed there so they can tell who the players are and who he may want to engage with.

Something that was not mentioned, however, is that another good way to learn more social media for enterprises is to follow the hashtags #e2conf and #socbiz in Twitter. Subscribe to those if you haven't yet.

I also gave a shout out to Luis Suarez who was interviewed by Amber back when it was net@night:

Needless to say, I'm excited that Connections got a mention in the show. Now I can tell my mom: "Hey, ma! Look, I'm on Twit!"

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