Tuesday, July 26, 2011

Free Webinar - Social Media Inside the Firewall

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Last Wednesday, Business Insider last week featured a tremendous article where they named IBM the Future of Social Business "because they are willing to invest, test, fail and succeed in becoming a social business". The author of the article, Mark Fidelman, interviewed IBM's VP of Social Software, Jeff Schick. The article talks about IBM's road to become a social business. In the article, Schick highlights the importance of social analytics as we move forward and make it easier for more and more people to create content.

Building on that, InfoBOOM will be hosting free webinar on Social Media Inside the Firewall at IBM. You may remember that about a year ago I was asked to do a 15-minute presentation at Public Relations conference. At that conference, I chose to talk about Social Media Behind the Firewall and shared my presentation over at Slideshare:

For this week's webinar, I'll go through and update that presentation with the latest statistics, which coincidentally, were also highlighted in Business Insider's article last week (see below). I'll also be expanding a bit on why it's important to embrace social media behind the firewall.

As you can tell from those stats, social media tools are not just a fad at IBM, but they are actually part of our day-to-day processes! This is one of the lessons learned I'll be covering in the webinar.

If you are still on the fence on whether or not your organization can get value from social media tools inside the firewall, or if you simply want to learn more about how I use social media behind the firewall and why, I invite you to join the webinar. To register, click here.

Article first published as InfoBOOM Hosts Free Webinar on Social Media Inside the Firewall on Technorati.

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