Thursday, March 7, 2013

How to Compete in the Era of "Smart"

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Today, IBM Social Business was highlighted in the Wall Street Journal and it is front and center as part of IBM's Smarter Planet strategy.

In the essay published in the Wall Street Journal, we describe how for the past 5 years we've been working with companies to transform how they operate using key IBM technologies in mobile, social, analytics and cloud to achieve measurable business value and results.

At organizations, we've seen how employees have far more access to data, and better access to something else: each other. My favorite quote from the essay is:

In this knowledge economy, the exchange of ideas has become the new means of production. And the advent of social and mobile technologies is shifting the competitive edge from having workers who amass knowledge to having workers who impart it.

I've seen this in practice at IBM. The transparency created enables the organization to become agile an connect a remote workforce (e.g. enabling them to live in cool places like Puerto Rico). In the essay, we highlight some of the organizations that have achieved tremendous value from becoming a social business, such as Cemex and Lowe's. So again, make sure that you go ahead and read it.

The op-ad is very well timed as South by Southwest (SXSW) kicks off tomorrow. Speaking of SXSW, if you are going to be there, make sure that you check out these sessions presented by IBM speakers:

I Know Where You're Going: Location as Biometric

- Jeff Jonas, IBM Fellow & Chief Scientist

The Large Enterprise of Social Media - Meet Up

- Noah Kuttler, Market Segment Manager, IBM Enterprise Content Management

Mentor Session

- Rawn Shah, Social Business Strategist, IBM

Engaging Government for Fun, Profit & Meaning

- Gadi Ben-Yehuda, Innovation & Social Media Director – IBM Center for the Business of Government

Making Accessible Transportation Modern & Cool

- Bill Curtis Davidson, Accessible Transportation Solutions & Business Development Lead, IBM

Just Add Followers – The Key Ingredient to Telling Your Brand Story and Getting Results

Panel Discussion with Shoutlet, Bare Escentuals & IBM, Moderated by TechCrunch
- Sandy Carter, Vice President, Social Business Evangelism and Sales

As a reminder, make sure that you don't miss next week's webcast: "From Liking to Leading": Transforming Your Business with a Next Generation Platform for Social Business

In the webcast Ray Wang, Principal Analyst & CEO, Constellation Research and speakers from organizations like Prudential, Genworth, Czarnowski and Celina Insurance to learn how the right platform for social business can drive competitive advantage. The broadcast will also include a demo of IBM Notes and Domino and IBM Connections Content Manager (and I hear that it's going to be an awesome demo!).

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