Today, IBM has released a new study on Big Data and Social. The study was done in conjunction with Oxford University and looks at organizations are leveraging (or planning to leverage) big data. The reports is based on a global survey of 1,144 business and IT professionals from 95 countries and 26 industries. It provides a global snapshot of how organizations today view big data, how they are building essential capabilities to tackle big data and to what extent they are currently engaged in using big data to benefit their business.
Reading the report, several things stood out for me:
- Organizations across every industry – from retail and banking to healthcare and government – are trying to tackle big data to drive better business outcomes. And the research shows that the early adopters are gaining a competitive advantage.
- Most big data efforts are focused on improving the customer experience but less than half of the organizations currently analyze data from social media sites. This means that companies are missing out on HUGE insights into their customers
- A reason why social data is underutilized is because of a skills gap. For example, less than 25 percent of the survey respondents say they have the required capabilities to analyze highly unstructured data – a major inhibitor to getting the most value from big data
I definitely recommend reading this report to those involved in the analytics and social world.