The Business Tech Trends report found that Pacesetters are using analytics as their fuel and integration as their breakaway move. So, what does this mean for social?
To compete like a Pacesetter, integrate social with:
- Mobile to reach more customers and segments and strengthen current customer relationships
- Analytics to mine all of the unstructured data and better understand your customers' needs
- Cloud to manage the large amount of data collected and to quickly and easily scale technology and initiatives
Read the 2014 Business Tech Trendsm report and then start analyzing it on IBM Bluemix at our Bluemix app JAM! Remember, share your insights and IBM will highlight our favorites!