Rethinking Your Social Strategy to Act Like a Pacesetter

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Last week I told you about the amazing results that Pacesetters are seeing from deploying social business solutions, according to IBM's 2014 Business Tech Trends report. This week I'm going to tell you what your enterprise can do to catch up in social based on those Pacesetters’ key practices.

The Business Tech Trends report found that Pacesetters are using analytics as their fuel and integration as their breakaway move. So, what does this mean for social?

To compete like a Pacesetter, integrate social with:

• Mobile to reach more customers and segments and strengthen current customer relationships
• Analytics to mine all of the unstructured data and better understand your customers' needs
• Cloud to manage the large amount of data collected and to quickly and easily scale technology and initiatives 

Some of this might sound obvious to you, but the study found that Pacesetters are seven times more likely to use social business on the cloud and six times more likely to use social media analytics and mobile analytics than other enterprises! There is still a huge gap between the Pacesetters and everyone else. When it comes to social business, it's time to integrate and analyze.

 

Ibm connect 2013 sw 102 social analytics key to a social enterprise from Mark Heid

Read the 2014 Business Tech Trendsm report and then start analyzing it on IBM Bluemix at our Bluemix app JAM! Remember, share your insights and IBM will highlight our favorites!