To do this, Continental chose an open space, which they say it's similar to social media, where it's a big, empty and fluid environment.
The goal was to spend 2 days and officially become GUIDEs. Individual interviews mention how the goal is to break the barriers between countries to become agile, interact better with others by knowing them better, and getting things done faster and more efficiently. For them, it was critical to exemplify their culture and core values like trust, freedom, solidarity and a winning mentality.
Check out the video below:
I really like this approach and reminds me of what IBM did initially with our Blue IQ Ambassadors, though I was extremely impressed with Continental's approach to bring all these people together in a room to together learn and launch their social business platform.