Social Business More than Doubles Since 2012 - Pacesetters Are Seeing the Biggest Wins

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IBM's Center for Applied Insights has just released their 2014 Business Tech Trends report, which surveyed over 1,400 decision makers across 15 industries around the world to find out how businesses are deploying key technologies. The study found that social business is now being deployed by 70 percent of enterprises! That is more than double the number of enterprises (34 percent) that were deploying social business solutions in 2012.

Pacesetter enterprises, which regard big data and analytics, cloud, mobile and social technologies as critical to their success and adopt them ahead of their competitors, have seen amazing results from integrating social into their DNA:

• Pacesetters are achieving improved customer experience through social at six times the rate of other enterprises.
• Additionally, 72 percent of Pacesetters are seeing enhanced communication and collaboration across the organization and ecosystem through their social initiatives, which is also six times more than other enterprises!
• Furthermore, Pacesetters report that they are expanding into new markets and segments at three times the rate of other enterprises.

It's clearer now than ever that having a social business strategy is imperative. But with 70 percent of enterprises deploying social, how do you get results like the Pacesetters? Stay tuned – I'm working on a post now that will tell you how!

The following graph indicates the deployment gains since 2012:

If you missed the webcast in which Sandy Carter, General Manager of Ecosystem Development, IBM, made the exciting Business Tech Trends announcement, not to fear you can re-watch it here!