Synthesio Shows Social Media Monitoring Integrated with IBM Connections

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IBM Connect 2014 is now 11 days away and the announcements keep pouring in! Today, I wanted to share a demo video from Synthesio, a social media monitoring and analytics company.

In their blog last week, Synthesio announced their integration with IBM Connections, IBM's social collaboration platform.

With this integration, IBM Connections users:

• have access to actionable social media data in real-time and the power to act on it.
• can leverage social media data directly from their existing Connections workflow.
• can push posts to colleagues in IBM Connections for follow up (e.g. in case of a customer praise or complaint)
• can save time by giving influencers the attention they deserve in real-time – without memorizing another login, without learning any new software, and without interrupting their workflow. All within the IBM Connections platform.

This integration is very powerful and gives you the ability to monitor all online networks (e.g. Twitter, Facebook, etc) for important posts about every selected aspect of your brand. And then, capture and route those messages automatically to the key people in relevant departments (customer service, marketing, product development, HR, PR, etc.)

Check out the 3 minute demo below:



If you haven't registered yet, go ahead and register today for IBM Connect 2014. See you there!