Tuesday, December 21, 2010

Sogeti Becomes a Social Business with IBM Social Software

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Sogeti exemplifies one of the superb success stories of becoming a Social Business. You may remember that I talked about Sogeti last year as they went into production picking IBM Social Software over Microsoft SharePoint as their Enterprise 2.0 platform. Sogeti became a fully networked enterprise (to borrow the keyword from McKinsey) and achieved real business value from it.

For those who don't know, Sogeti is a wholly owned subsidiary of Capgemini. They employ 20,000 people in 15 countries and over 400 locations. Therefore, collaboration is mission critical for Sogeti.

Erik van Ommeren, Director of Innovation at Sogeti, talks about their choice of social business platform and why they chose IBM's social software platform in the following video. I found it interesting that when Eric was pitching this to senior management he chose to show them a sample of the microblogging activity that was occurring in the system. Senior management loved the transparency it created and how easy it was for them to get a pulse as to what was going on throughout the organization.

Sogeti got so much value from using Lotus Connections internally that they have now built a business around IBM's social business platform to help their customers, in turn, become a Social Business.

To learn more about Sogeti's social collaboration platform, what they call TeamPark, click here.

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