Wednesday, July 22, 2009

IBM: By 2011 Social Networking will be More Popular than Face-to-Face Collaboration

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I'm not really sure how I missed this one, but 2 months ago, the following IBM video appeared on YouTube. The video itself contains various business statistics such as the one highlighted in the title of this blog post: By 2011, Social Networking will be more popular than face-to-face collaboration. Interesting, right ? And just think that 2011 is only 2 years away. Social networking is no longer fad, but here to stay.

The video positions social networking as a great way to improve productivity and effectiveness, especially in today's business environment where it's esitmated that employees spend 25% of their time looking for information, and 42% of employees use the wrong information to make decisions... ouch!

This video is part of IBM's Smarter Planet strategy, which you may remember I recently presented at a local event for it. I'll let the video talk for itself.

So in 2 years, social networking is set to take over face-to-face collaboration. Is your organization ready for this revolution?

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