Thursday, July 30, 2009

CNBC's Squawk on the Street Features IBM Lotus Social Software

View Comments

IBM Lotus Social Software was just featured in CNBC during this week's series on Social Networking. Irene Grief, IBM Fellow, talks one on one about the benefits of enterprise social software. And our super awesome Suzanne Minassian makes a cameo as well.

CNBC starts the clip by saying that "in business there's nothing more important than relationships, but now say goodbye to face-to-face networking". There are two things that I want to highlight there. First, the value of relationships. As I blogged earlier, IBM was able to scientifically calculate the value of a relationship at $900+. Thus, one great reason to improve networking by using social networking software (a.k.a social software) in the enterprise (a.k.a Enterprise 2.0). The more relationships you can have, the more money you can generate.

Second, hmm.. did CNBC read my blog post from last week where IBM predicts that in less than 2 years social networking will be more popular than face-to-face collaboration?

And I really don't want to talk about it, but CNBC hints at the ROI of social software. In the clip, you'll hear how IBM invested $80,000 in a virtual conference to save over $350,000 in travel and productivity costs. ROI? 400%+

Here's the clip:


blog comments powered by Disqus