The Red Cross is all about communities helping communities. As such, they felt that a social networking solution would be appropriate for them. After comparing with various vendors, they picked IBM's solution and went live today. The idea is that each community will serve different purposes, but they all have one thing in common: the need to share information amongst its members.
I like how they even created a community so their members can support each other as they learn to use this new social networking site. I think this is a great idea because that way you can reduce your IT and Help Desk support costs. The site has been enabled in 26 languages so pretty much anybody in the world can use it.
Go check it out: http://www.mundocruzroja.org