Whether you are interested in social business, open source, cloud, mobile or analytics, there is something for everyone in this report. I personally have an inclination towards cloud, mobile, analytics and social business, so the report was a great read to say the least.
Here are some key findings from the report (in no particular order):
- Mobile - Android leads the way with 70% of respondents saying they are looking to develop for that platform compared to 49% for iOS. Why are people choosing Android? The openness and ease of development make Android the platform of choice.
- Cloud Computing - 40% of respondents indicated that their organization is not using any mobile technology, but 75% said that in 2 years their organizations will begin to leverage the cloud representing a tremendous opportunity for cloud vendors. The top motivators for adopting cloud technology? 58% say it's because of flexibility and scalability and 40% say it's to reduce capital costs.
- Social Business - Organizations are looking to deploy internal social business platforms (43%) and are considering using external deployments (41%) and using mass market social networks (20%). The top challenge cited by organizations? 48% cited end user adoption of their social business platform, a topic I've talked a lot in the past.
In the following video, Sandy Carter, VP of IBM Social Business, talks about the results of the social business survey.
In this second video, my colleague Suzanne Livingston talks about the results found in the mobile area:
To view the report and learn more about the Tech Trends, check out: http://www.ibm.com/developerworks/techtrendsreport
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Andrew from Lowe's did a fantastic job introducing how and why Lowe's embarked in the Social Business path. As part of his introduction Andrew told the amazing story of how they were able to increase sales at their retail stores by using social software behind the firewall (in their case IBM Connections). The specific example was about how an employee was having a challenge replenishing a specific type of pain tray. They had gone from selling 2 paint trays per week per store, to more than 15 trays per week per store. The employee didn't know how to get more trays in so they could sell more. As other employees saw the question, they wondered how this particular store was selling so many paint trays since the average was just 2 per week. The employee shared how they configured the display for the tray and all stores followed suit and they saw the same increase in sales, nationwide!

