Monday, April 14, 2014

As Seen in the Masters: Social Business is about Productivity, Innovation and Influence

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Over the weekend, IBM had a run of ads in print media and on TV with many different spots going throughout the Masters.

The spots were around IBM's 4 big areas: Social, Cloud, Mobile, and Big Data.  It was fun to hear from my friends and family who had seen the spots and mentioned how it was really hard to miss the IBM spots.

The spots highlight customers and scenarios that are being Made with IBM.  If you are not a golfer and want to watch the entire series, check out the IBM channel on YouTube.  Additionally, check out the Made with IBM site for more details and customer stories, such as this one on how Princess Cruises is optimizing their operations with social.

Below, I've included 4 videos that are specifically around social business, powered by IBM's enterprise social collaboration platform,  IBM Connections.

#8 - Workforce productivity

#28 - Crowdsourcing Innovation

#45 - Collaboration made with Social

#65 - Influence made with Social

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